The development is a new tourist destination on the South-West beaches of Qatar. On a coastal stretch of over 2.5 km long, the luxury hotel destination offers a marina for boats, pristine beaches, a conference center, guest rooms, a spa, a souk, and 88 beach front villas. The design called for a five storey 250 room hotel with retail, SPA and an indoor sports facility, flanked by low rise structures and villas as well as support facilities. A huge parking facility with basement will be located under the main core of the development. KEO and associated designers Northpoint provided design on the project and, and KEO provided detailed design of all architecture, structures, infrastructure and other services.