Action Real Estate Company (AREC) is developing a 4-star hotel in Sharq Area, located in the heart of Kuwait City. The project is located in Block 8, Plot 175 and will cover an area of 1,050 sq. m. The project site is designated as an investment area and the allowable Floor Area Ratio (FAR) is 400%, in addition to 200% for hotel services. The hotel is planned to offer high standard amenities such as world-class food and beverage, a roof pool and deck, a retail area, a business center, executive lounges, and a health club. The development will be under the brand name of Novotel and managed by the brand operator ACCOR.